Great Books on Internet Marketing

Here are books I recommend for small business owners about online Internet Marketing including search engine optimization (SEO), pay-per-click advertising (AdWords), conversion rate optimization and Google Analytics:

SEO, AdWords, Conv. Rate Opt. – Level: Beginner
Inbound Marketing, Revised and Updated
by Brian Halligan & Dharmesh Shah
Published Sept. 2014 by John Wiley & Sons

SEO – Level: Beginner
The Truth About Search Engine Optimization
by Rebecca Lieb
Published Feb. 2009 by Que

AdWords – Level: Beginner/Intermediate
Ultimate Guide to Pay-Per-Click Advertising
by Richard Stokes
Published March 2014 by Entrepreneur Press

AdWords – Level: Intermediate/Advanced
Advanced Google AdWords, 3rd Edition
by Brad Geddes
Published April 2014 by Sybex

Google Analytics – Level: Intermediate/Adv.
Advanced Web Metrics with Google Analytics, 3rd Edition
by Brian Clifton
Published March 2012 by Sybex

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