What is Affiliate Marketing?
These could include affiliate marketing, email and eNewsletter campaigns and banner ads. All of these eMarketing vehicles can be measured for their effectiveness in bringing in leads. In fact, you can measure which type of campaign brings the most visitors who turn into customers. And then you can focus your marketing budget on the most effective campaigns. That’s ROI !!
How does it work?
Affiliate marketing is a marketing practice where a business rewards one or more affiliates for each visitor or customer brought to their website. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network, the publisher (also known as ‘the affiliate’), and the customer. The market has grown in complexity to warrant a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third parties vendors. Affiliate marketing—using one website to drive traffic to another—is a form of online marketing, which is frequently overlooked by advertisers.