What is Google Ads (AdWords)?
Examples of “pay per click” (PPC) web advertising include Google Ads (AdWords) Campaigns plus other options from Microsoft (Bing Ads). It is fairly easy to implement Google Ads (AdWords) Campaigns and you only pay if someone clicks on your ad. Google Ads (AdWords) campaigns bring more visitors to your website; this is what I do as an AdWords San Francisco Bay Area consultant and specialist for small businesses.
How do Google Ads (AdWords) work?
You select the keywords you want your ads to be displayed for, and then you create the small ads to show on the Google search results page. The last step is decide how much you want to pay each time a person clicks on your ad. The more you are willing to pay, the higher your ad will be placed on the Google results page. The biggest issues that arise are whether you select the right keywords and phrases and how much you are paying for them. You can get good results, but all too often, you can pay almost double what is necessary. For example, half of your monthly Google Ads (AdWords) Campaigns budget may bring in 90% of your leads, which means you are paying half for just 10% of your leads. You should balance your AdWords Campaigns and maximize your leads for the least cost.
You can create and maintain your Google Ads (AdWords) Campaigns yourself, but an AdWords Specialist can achieve better results… that is, more visitors to your website and at a lower cost you have to pay Google.