What is CRO?
Conversion Rate Optimization (CRO) is often an overlooked part of website marketing. But what if after you spend a lot of effort and money getting people to your website, they don’t like what it looks like or don’t understand a particular important page and often leave the site before accomplishing your goal (i.e., buying your product or service or leaving their contact information)? Here is a good article explaining what CRO is. Conversion Rate Optimization turns more visitors to your website into leads who contact you; that is what I do as a CRO San Francisco consultant and specialist for small businesses.
How does it work?
This can all be measured and tested using website statistics and tracking tools leading to website changes that yield much better web site conversion rates of visitors into customers; this is referred to as Conversion Rate Optimization (CRO). Google’s free Website Optimizer tool makes it easy to perform A/B Tests and determine the ideal web page options to drive more visitors into customers. No web marketing strategy should be without CRO.