What is AdWords?
Examples of “pay per click” (PPC) web advertising include Google AdWords Campaigns plus other options from Microsoft. It is fairly easy to implement AdWords Campaigns and you only pay if someone clicks on your ad. AdWords campaigns bring more visitors to your website; this is what I do as an AdWords San Francisco consultant and specialist for small businesses.
How does AdWords work?
You select the keywords you want your ads to be displayed for, and then you create the small ads to show on the right side of the Google search results page. The last step is decide how much you want to pay each time a person clicks on your ad. The more you are willing to pay, the higher your ad will be placed on the Google results page. The biggest issues that arise are whether you select the right keywords and phrases and how much you are paying for them. You can get good results, but all too often, you can pay almost double what is necessary. For example, half of your monthly AdWords Campaigns budget may bring in 90% of your leads, which means you are paying half for just 10% of your leads. You should balance your AdWords Campaigns and maximize your leads for the least cost.
You can create and maintain your AdWords Campaigns yourself, but an AdWords Specialist can achieve better results… that is more visitors to your website and at a lower cost you have to pay Google.