Google recently announced “Website Call Conversion”. It lets AdWords know when someone came to your website from one of your ads and then called you using the phone number on your website. This is very important… it means now you can really know if you are getting enough leads to justify what you pay for AdWords!
For more details on how this works, check out this Google page:
If you get the majority of your leads from phone calls (rather than emails from people submitting your Contact Form from your website), you will want to take advantage of this immediately. It might show you are either wasting your money on AdWords or you are getting a good return on your money. Either way, you will finally know!
Do you have any comments or questions?